Jean-Nicolas Bruel — Senior art director
Strategic documents
Corporate editorial design
Identity & graphic systems
I help industrial and technology companies turn complex information into clear, compelling communication.
Selected projects
Sixteen projects from fifteen years of collaboration with industry, energy and research.
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Annual report, 190+ pages
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Series of 7 brochures
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Brochure, English
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Brochure, English
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Landscape brochure
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Corporate brochure
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Annual report, 64 pages, FR / EN
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Activity reports, brochures
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Sustainability report
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Medium-term strategic plan
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Visual identity, stationery, print
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Visual identity, identity guide, brochure
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White paper
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Technical guide, 20 pages
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Brochure
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Technical catalogue
Approach
A senior art director for more than fifteen years, I work with companies whose business rests on cutting-edge expertise — industry, energy, engineering, healthcare, technology — on communication projects with high editorial and visual stakes, bringing together graphic vision, content structure and a command of production processes.
My career has been built on complex, demanding projects, mostly in print, where you have to understand the substance before giving it form. They call for an overall reading of each project, rigorous anticipation of technical constraints and constant attention to consistency and to the final quality of every piece.
I work on corporate, editorial, institutional and technical documents — annual reports, strategic brochures, graphic platforms, product documentation — designing graphic systems that are clear, durable and reproducible, serving legibility, information hierarchy and the value of our clients’ know-how.
Used to working closely with printers, finishers and production partners, I steer each project as a coherent whole, from upstream art direction through to production follow-up.
This approach secures decisions, smooths the dialogue between design and production, and guarantees a high standard at every stage, right up to the finished product.
Expertise
- Strategic documents
- Annual reports, CSR and sustainability reports, strategic plans, governance documents.
- Editorial design
- Corporate brochures, white papers, technical catalogues, welcome and safety booklets.
- Identity & graphic systems
- Visual identities, graphic platforms, templates and multi-channel rollout guidelines.
- Information design
- Content hierarchy, key figures, tables, diagrams, infographics and technical visuals.
- Print production
- Paper and finishing choices, file preparation, colour management and proofing with printers.
Sectors
- Energy & nuclear
- CEA, EDF, Enedis, NUVIA, NucAdvisor
- Research & healthcare
- Inserm, Cancéropôle PACA, Cancéropôle CLARA
- Engineering & construction
- Freyssinet, Knauf Insulation, EQIOM, Alkern, Saint-Gobain
- Industry & technology
- Groupe Gascogne, Ariston, FOVEA, Sunna Design, Saint-Gobain Zirpro
- Architecture & heritage
- Le Corbusier Water Tower, Modul Archi
Clients
- Alkern
- Ariston
- Cancéropôle CLARA
- Cancéropôle PACA
- CEA
- Eaux de Marseille
- EDF
- Enedis
- EQIOM
- FOVEA
- Freyssinet
- Gedibois
- Groupe Gascogne
- IFCEN
- Inserm
- Modul Archi
- Isover
- Knauf Insulation
- NucAdvisor
- NUVIA
- Saint-Gobain
- Soprema
- SPIE
- Sunna Design
- Vivadour
Contact
Strategic documents
Corporate editorial design
Identity & graphic systems