FreyssinetSector editorial system

Design of a complete editorial platform, rolled out as seven sector brochures — residential and office, retail and logistics, renewable energy… — presenting Freyssinet’s repair, transformation and structural strengthening services.

Each brochure starts from the problems found in a given type of building and leads to the technical solutions. The system rests on a strict grid, recurring information blocks and 3D visuals that locate each issue on the structure. It was designed to be industrialised: a new brochure is built from the same rules.